SHANNON WOODS - Creative & Performance Marketing
Experienced in utilizing and understanding social media, designing, creating, and managing CPA, CPM, and CPC campaigns, while creating individualized creatives depending on audience and display type. Also, keeping messaging and display consistent across web design, press releases, conventions, and other online content.
Professional Goals include maintaining a constant understanding of the world of Gaming and Marketing and their evolutions, continuing to grow in leadership and knowledge within the industry, and to continue to develop further creative, analytical, and technical skills while working with team members.
Work Experience
December 2017-Present Pocket Gems | Creative Marketing Manager
- Led a creative team to change creative direction and explore new ideas on a weekly basis.
- Managed all creative testing, reporting, and rollout to all channels.
- Concepted and Storyboarded new ads, trailers, and in-game art assets through Creative Briefs.
- Worked cross-functionally to determine new marketing strategies and directions for the products to take.
September 2015-December 2017 Pocket Gems | Performance Marketing Manager
- Drove a Creative Change that contributed to installs across all channels as well as rising from #338 in the free charts to #43 in the first month of employment. Later achieving #1 with teamwork across all functions.
- Directly managed Facebook, Twitter, Instagram, and Tumblr performance marketing accounts.
- Tripled spend while maintaining consistent, and positive ROI across channels in the first 3 months of work.
- Launched a successful re-engagement campaign that achieved over 100% ROI in less than 72 hours.
- Led a creative team to change creative direction and explore new ideas on a weekly basis.
March 2015-September 2015 Netmarble | Marketing Manager
- Oversaw all activities under three different Marketing Pillars: UA, Community Management, and PR.
- Currently coordinating and planning presence at SDCC between Marvel and Marvel Future Fight.
- Worked with internal community teams to develop plans and strategies behind an assortment of titles including Marvel Future Fight, Quickboy, Blossom Party, Seven Knights First Strike Football, and more.
- Analyzed Creative performance and directed design teams to improve and build upon past learnings.
- Directed Voice Over actors for several projects.
July 2013-March 2015 Ubisoft | Associate User Acquisition Manager
- Managed all media buys for Digital Publishing - which included all of the digital exclusive titles and some mobile.
- Worked with cross functional teams to perform launches for titles including The Mighty Quest for Epic Loot, Anno Online, and Ghost Recon Phantoms.
- Analyzed KPIs and delivered presentations on performance of Creative, Landing Pages, and placements.
- Managed social media ad buys in house to both gain new users as well as to promote in game events.
- Gained new partnerships to work on unique initiatives by building relationships with Humble Bundle and Loot Crate.
- Analyzed Social Media KPIs in order to recommend new initiatives for future brands and existing brands.
Dec 2012-May 2013 City Chatter Consulting | Online Marketing Manager
- Managed online and mobile ad accounts for game companies including Win.com and Roadhouse Interactive.
- Tested and analyzed KPIs for various titles including Puzzle Craft, Neuroshima Apocalypse, and Trophy Bingo for product improvement proposals.
- Gathered data to test KPIs and Marketing on a regular basis for things like creative, copy, A/B testing and more.
-Worked heavily with and directed design teams to create art for marketing and community efforts.
February 2013-July 2013 ROI.works Search Marketing, Inc. | Contract Senior Facebook Analyst
- Managed all online ad accounts for multiple companies including Bourbon & Boots, Dishcrawl, eMeals, and more.
- Gathered data and analyzed results on a daily basis for things like A/B testing, keywords, campaigns while meeting a variety of CPA, Volume, and ROI goals.
- Handled accounts using Google Analytics, Google Adwords, Facebook, and more.
Sept 2011-Oct 2012 Perfect World Entertainment | Product Marketing Specialist
- Implemented all online campaigns for an entire studio - including Star Trek Online and Forsaken World.
- Led all new social media efforts while guiding the Community Management teams in implementation.
- Worked to improve SEO by researching and then working with Community Managers and Product Managers for each title.
- Gathered data and analyzed results on a daily basis for things like A/B testing, keywords, campaigns, and more.
- Assisted at all game conventions including Pax East 2012, E3 2012, and Pax Prime 2012.
Sept 2010-Sept 2011 Urban Diversion | Assistant Marketing Manager & Member Relations
- Designed and ran all online campaigns including 3 CPC Google campaigns, a Facebook campaign, a Microsoft campaign and more as well as visually designing and releasing a campaign for The Metro.
- Found and fixed bugs on the website in CSS and HTML.
- Improved leads by 50% in one month while cutting budget by 60%.
- Kept up to date on marketing developments via blogs, webinars, and news.
- Worked to improve SEO.
- Formatted, wrote, and released a weekly newsletter.
Sept 2009-Aug 2010 Sazze, Inc | Online Marketing & Product Development
- Researched and implement improvements to product designs for multiple websites ranging from product review sites, coupon sites, and mobile sharing sites.
- Designed splash pages and small graphics for marketing purposes.
- Drew up press releases for multiple websites and products.
June 2009-June 2010 Magic Princess | Professional Entertainer
- Travelled and performed for groups of about 15 children weekly.
- Attended corporate events as a performer.
- Managed crowds and kept interest via balloons, face-painting, magic shows, puppet shows, and song.
Software
- Adobe (Photoshop & Dreamweaver)
- Microsoft (PowerPoint, Excel, Word)
Languages
- Some experience in HTML and CSS
- Average abilities with Spanish
Education
B.A. from University of Puget Sound
Theatre Arts and Communication Studies
References Available Upon Request